EMBRACE ECO-FRIENDLY LIVING

Welcome to Good For You. We're Steve and Rey, proud parents to our daughter, Saffron, and founders of a brand that's as passionate about the planet as it is about wholesome, nutritious meals. Our journey started with a simple idea: to make healthy eating accessible and enjoyable for everyone. This vision was brought to life through our quick and easy-to-follow recipe videos, which quickly resonated with a community that has grown to over half a million people across social media. Our aim? To inspire and help even more families embrace a lifestyle that's good for them and good for the earth.

With Saffron's arrival, our commitment deepened. We saw firsthand the importance of feeding our family foods that are not just delicious but also nourishing and gentle on the planet. This led us to expand Good For You's offerings to include sustainable kitchen essentials like glass food containers, insulated food jars, and measuring copper cups. Our products are designed for busy families like ours, who value the quality and source of what they eat and use.

The world is moving towards sustainable food solutions, with a significant shift towards plant-based eating and a keen interest in functional foods — those that offer benefits beyond basic nutrition, such as supporting gut health, mood, and overall well-being. This shift isn't just a trend; it's a necessary evolution towards more responsible consumption and production practices, aiming to reduce food waste and embrace upcycling, as highlighted by recent studies and forecasts.

Good For You embodies this shift. We're not just selling products; we're offering a way for families to integrate sustainable, health-supporting habits into their daily lives. Our mission is to provide tools and inspiration for everyone to enjoy the benefits of a plant-rich diet, backed by our belief in the power of good food to bring people together and make a positive impact on the world.

Join us in this journey towards a healthier, more sustainable future. Together, we can make every meal a step towards better health and a better planet. Welcome to Good For You — where your choices support a lifestyle that's good for you, your family, and the earth.